create cultivate sxsw
Happy Sunday! And HAPPY SPRING BREAK, especially to you teachers out there! I think of you every holiday because I once made it half a year teaching....that was fun (aka hardest job I ever had). So I really mean it when I say I hope you enjoy your break! I'm currently (about to be) packing and en route to FLO-RIDA at 4AM - it's been over a year since the last time I went to a beach! WHY?!? I have no idea. But I couldn't be more excited because the beach is where my soul feels SO at home. You know? It's my happiest of happy places.
And what was up with the weather today, Austin?! It was so cold waiting in line for the Create Cultivate SXSW Pop-up...but it was so WORTH IT. And as promised, here are some notes, and some thoughts about what I heard and learned in the panels! This is for you (&me&us) creatives/influencers/bloggers/brands out there! Key takeaway: No Bullshit. Be a Hot Mess. Or basically, be real. Be authentic. Show what is actually going on in whatever moment you are documenting, and quit being picture perfect because that's BORING. But here are my actual iPhone Notes:
My Exact Notes: Geared toward Influencer presence and strategies.
- Fail and adjust, fail and adjust, fall down and get back up - over and over and over again.
- Quit pumping out crap content for quantity. QUALITY>quantity.
- Brands in agreement that influencer marketing is one of the most valuable ways to reach audience and grow brand.
- Impact, don't impress. Be authentic AND give a sh*t!
- Stop bullshitting people. Ahem, Fit Tea.
- Come from the heart 100%
- Have a Newsletter because YOU are in control of that. You aren't in control of Instagram, FB, Twitter and other social media platforms.
- Make your share buttons on your content easily accessible.
- Micro Influencers are where it's at.
- Some brands give preference to those who reach out to them first!
- How vulnerable are you willing to be?
- "Don't give up and don't give a f*!k what other people think!" Exact quote from a panel. I dig it.
- What are you going through? SHARE that!
- Share what YOU can share the best you can share it. Don't try to emulate what other people are doing because it works well for them. Share YOU.
- Treat your brand/blog like a business and deliver! If you say you are going to do something or put out a certain content, deliver. Hold yourself accountable.
- Use each social channel differently according to it's audience: FB = Oprah, Pinterest = HGTV, Twitter = CNBC, Instagram = BRAVO, etc.
- Be a hot mess! We don't want to see you perfect all of the time. Give us the real you!
- Good planning tools: co-scheduler, plannly, visco and lightroom.
- Do what works for you when it comes to hashtags and your audience. Everyone is different and every audience is different!
- Engage! Comment, interact!
My thoughts and what I've noticed from growing my online presence
- Brands say that a micro-influencer is okay and they will work with people who don't have a huge following. This has rarely been true in my case. I've reached out to brands from day one and only really started receiving serious feedback once I hit 10k on Instagram. Most brands that I work with want someone with a larger following and large statistics and large analytics. They just do, because at the end of the day they want to reach more people and if they can work with an influencer that produces good content and has a higher following, then they will. And that's been my experience.
- You really do have to fail and adjust over and over again! I loved that one of the influencers said you basically just don't give up, because it is hard, but the people that don't give up are usually the ones that make it in the long run. And we're talking years of investment here! I saw the growth and the start of that return three years into blogging and I'm so glad that I didn't give up when nobody else got it!
- I thought everything was SO insightful. Especially aspiring to be raw, real, and vulnerable, more and more! There's got to be a balance of something that's pretty to look at, but also showing normal life. And that's where the different platforms come in and using each differently. For instance, Instagram is 100% the place to post your pretty picture, but maybe provide a little more depth in the comment or tell a good story - unless of course you're having one of those days where it's hard to muster words. We all have off days and that's okay too. And also show what else is going on in real life with a little "behind the scenes" snap on on Snapchat or Insta-story where you can let a little more personality shine through, share how you look a hot mess while taking that pretty Insta picture or whatever! You get the idea!
- I'm going to kind of go against what I said in my first bullet, I realize that a lot of brands want to work with Influencers that have a big following and high numbers, but I also think that there is potentially a shift happening and brands are realizing that smaller influencers can have just as good of conversions as bigger influencers. I really think it comes down to how well the brand and influencer & influencer's audience fit together! I also really do think that brands notice someone who is really hustling. If you see a brand you would LOVE to work with because you love their products, then you should 100% reach out to them! The worst that can happen is they say no, or not now, but at least you are learning how to communicate with brands and putting yourself on their radar.
Hope that was helpful - really enjoyed Create Cultivate SXSW today! Do you have any tips/tricks for the social sphere? If you have any questions, shoot me an email or drop me a comment 🙂